At the heart of our
thrust on sustainable development is the simple
thought of ensuring a better quality of life for
all, now and for generations to come. Thousands
of farmers are moving closer to this ideal by
embracing modern farming techniques and nourishing
their crops with the right blend of fertilisers.
For farmers in many parts of India today, one
brand of fertilisers has been making all the difference
to their yield as well as to their lives - Birla
Balwan.
Power-packed fertiliser
These complex phosphate fertilisers
marketed under the brand name Birla Balwan have
higher water solubility and provide better nutrition
to crops. To the farmers, Birla Balwan is a power-packed
basal (inorganic) fertiliser used for increasing
crop yield and is applied at the time of sowing.
Birla Balwan is currently available in Maharashtra,
Gujarat, Punjab, Haryana, Madhya Pradesh and
Rajasthan through a wide network of distributors,
retailers and co-operatives. Despite being the
youngest entrant in its markets, Birla Balwan
has notched up an impressive share of 15 per
cent despite stiff competition from existing
brands.
Embarking on a journey to a greener world,
Birla Copper, a strategic unit of Hindalco Industries,
entered the fertiliser sector four years ago.
Birla Copper produces di-ammonium phosphate
(DAP) and NPK complexes, which are essential
fertilisers for farmers. The company commenced
commercial production with an installed capacity
of 4 lakh tonnes per annum in 2000. Situated
on the Gujarat coast at Dahej, a major petrochemical
manufacturing area, the Birla Copper plant boasts
of a fully integrated plant having its own jetty
on site. It is one of the few plants in India
to manufacture Phosphoric Acid indigenously.
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The fertiliser sector is ranked the fourth
largest in the world. The consumption for fertilisers
has risen significantly from 30 million tonnes
nutrient in 1960 to 148 million tonnes (2002-03
estimates). This significant increase can be
attributed to developing countries which have
radically increased their capacities over the
past four decades and now account for almost
63 per cent of global fertiliser consumption.
In India, Birla Copper foresees a remarkable
growth trajectory. The demand for food grains
in India will drive the need for higher food
production. This is possible through achieving
higher productivity, which would require higher
fertiliser usage. In a growing market, Birla
Copper seeks to achieve a position of dominance
through sustained delivery of a range of high
quality products led by constant innovation
and research.
Birla Copper at a glance
Birla Copper, a strategic unit of Hindalco,
has a mega greenfield copper smelting and refining
complex at Dahej in the Bharuch district of
Gujarat. The copper plant produces world-class
copper cathodes, continuous cast copper rods
and precious metals that are marketed under
the brand names Birla Copper, Birla Gold and
Birla Silver. Sulphuric acid and phosphoric
acid are also produced at the plant.
Birla Copper's quality standards are recognised
internationally. It has been listed on the London
Metal Exchange (LME) since 30 January 2003,
as a Grade A copper producer. Birla Copper is
an ISO 9001 company, and has received ISO 14001
certification.
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